BRANDING

Barry-Wehmiller is a worldwide provider of manufacturing technology and services. When the owner decided to rebrand the headquarters and divisions, he aimed to highlight people and culture, not just the machines. I contributed creatively to the brand and designed the marketing materials.

Each division of Barry-Wehmiller was assigned their own colors to utilize in the abbreviated BW logo, which facilitated easy identification and contributed to a cohesive branding strategy.

Winkler and Dünnebier’s business cards were thoughtfully matched with the new Barry-Wehmiller brand, ensuring a cohesive representation of their shared values, mission and identity as integral players in their industry.

Machinery Support is another company acquired by Barry-Wehmiller. They supply thousands of affordable, high-quality replacement parts for flexible bagging machines and scales. Again, I designed their logo.

St. Anthony’s Medical Center needed a distinctive brand identity for their new birthing center. I collaborated closely with their team to design a visually appealing logo and develop comprehensive marketing materials that effectively communicated their mission and values.

I collaborated closely with a talented team to redesign Barry-Wehmiller and its various divisions. Each division adopted the same cohesive style and branding elements as the parent company, ensuring a unified and recognizable presence.

Winkler+Dünnebier (W+D) is a German technology and service provider for the envelope and mailing industry. After its acquisition by Barry-Wehmiller, I updated the W+D logo and marketing materials.